Our Team

FOUNDER & CEO

Precious J. Stroud is a recent American Express Leadership Academy fellow at CBMA and Northern California Grantmakers Inaugural Communications Cohort member. Precious helps organizations increase their market position by telling the right stories at the right time. Leading creative teams toward storytelling with an asset-based lens, PJS Consultants will secure press, increase funding, and tell inspirational stories that lead stakeholders to action.

Precious has a big vision to shift the marketing landscape toward inclusion and she is an exceptional listener—a superpower of sorts. Her lifelong learning includes working her way through college, earning a B.S. in Business Administration from California State University, East Bay, and serving more than 18 years as a marketing strategist, project manager, training facilitator, and coach to educational institutions and nonprofit leaders.

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DIRECTOR OF CLIENT SUCCESS

Laura Martinez has more than 20 years of experience in the nonprofit sector, specifically working on workforce development, education reform, and social justice issues. She has developed programs that moved the needle on educational outcomes for students of color and has led efforts to build strategic partnerships around educational equity.

Laura is passionate about building healthy communities that positively impact people of color and works to empower local communities to become advocates for economic development as well as racial and social justice.

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VISUAL BRAND DESIGNER

Cathy Barragan has 15+ years of experience developing and executing strategic marketing plans for nonprofit organizations, and has throughout her career pursued work that makes a positive impact on her community. She has led successful rebranding efforts and designed materials for quality education, healthy communities, human rights, and environmental sustainability for several organizations, including the Oakland Schools Foundation (now the Oakland Public Education Fund), the Children's Creativity Museum (formerly Zeum), Crisis Clinic, Tech Exchange, BlackFemaleProject, San Francisco Human Rights Commission, and The Hidden Genius Project.

Her commitment to community, education, and the arts has taken her abroad where she has helped to develop artists' residencies in Mammola, Italy, and provided direct support in the classroom of an orphanage in Morelia, Mexico. As a first-generation college graduate and a parent navigating the special education system, Cathy has gained experiential insights into the complexities and inequities of the education system. As the biracial child of an immigrant family who experienced housing insecurity in a segregated community, Cathy also understands the intersecting impacts of race- and class-based disparities and injustices.

Cathy has garnered press coverage in the Wall Street Journal, Huffington Post, The Today Show, and Wired Magazine.

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WRITTEN BRAND DESIGNER

dana e. fitchett is a creative entrepreneur with a passion for work grounded in equity and liberation. With a background in public schools, nonprofit work, and community dance education, dana organically found her way into writing and editing work by providing assistance to her peers also working on efforts toward equity and liberation, eventually seeing her work grow by word-of-mouth referrals among social justice-focused community.

dana has provided writing services to several clients in the PJS Consultants portfolio including the San Francisco Human Rights Commission, The Hidden Genius Project, and BlackFemaleProject, as well as to Californians for Justice; National Equity Project; The Boston Compact; the former Aspire Institute of Wheelock College; multiple clients of Alameda Marketing Solutions; and several independent authors, consultants, and artists. dana’s particular expertise includes equitable and asset-based language, informed first and foremost by her life experience as a mixed-race Black American and first-generation college graduate from a working class, public school background, and also by her ongoing research into and involvement in national and global conversations about social justice and positive change work. 

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EXECUTIVE COORDINATOR

PJS Consultants’ Executive Coordinator, Johnna Stroud, has nearly 15 years of experience in the health industry. With a knack for organization and a passion for innovation, Johnna thrives on transforming complex processes into smooth, streamlined operations. Her strong skills in communication, problem-solving, attention to detail, and organizational structure position her to excel in developing solutions that drive results and is passionate about applying her experience to help organizations and businesses thrive. Johnna oversees our day-to-day operations, manages executive schedules, and ensures seamless communication across teams.

When she’s not streamlining processes or troubleshooting challenges, Johnna finds balance in the great outdoors and enjoys DIY projects. She is dedicated to personal growth, exploring new hobbies, and seeking ways to expand her skills, including her current pursuit of an Associate’s Degree in Business.

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GRAPHIC DESIGNER

Keiani Allen is a multimedia artist and designer aspiring to become a true renaissance woman: mastering many mediums to craft captivating stories. With a background in illustration, graphic design, photography, 3D art, and more, she is a passionate image maker exploring the intersection of art, technology, and narrative. Her work, personal and commercial, embodies a commitment to inclusivity, community, and diversity in media and beyond.

Keiani recently graduated from New York University with a Bachelor of Science in Integrated Design & Media, specializing in graphic design, film production, and project management. In her free time, you can find her immersed in speculative fiction novels, visiting an art museum, or playing Animal Crossing on her Nintendo Switch.

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