The Hidden Genius Project trains and mentors black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives and communities.
STRATEGY, IMPLEMENTATION, INFRASTRUCTURE
PJS IMPACT
Strategic plan
Branding
Increased Fundraising - Individual
CHALLENGE
The Hidden Genius Project was facing a crossroads when they called us. After a successful launch with their first Executive Director they were being labeled as a coding training program. They knew that their brand was so much more, but needed help getting to the heart of their story. They wanted to elevate their brand awareness and recognition, and position the organization as a youth development and leadership organization that leverages technology to meet its goals.