Communications: Internal and External Messaging Strategies with Pati Navalta
From internal to external messaging, what you say, how you say it, and who you say it to can have an enormous impact on your brand and your ability to get support and build awareness about your work. This workshop offers tips on what you should be looking at from internal talking points and communications to external including email communications to stakeholders (such as funders, volunteers, donors, customers, your board, etc), reports, media outreach, digital communications), as well as how to create internal communications policies.
Workshop Presenter
Pati Navalta of Navalta Media, is a longtime San Francisco Bay Area journalist and media and communications strategist, previously serving as Editorial Writer and Columnist for The San Francisco Chronicle, where she was twice nominated for the Pulitzer Prize for an editorial series on the need for foster care reform in California. The series led to landmark changes in foster care in the state, improving the lives of millions of foster youth. Pati was later named Media Advocacy Director for the American Cancer Society, where she was based in Sacramento and created media and communication strategy to further legislation supported by the organization.
She worked directly with volunteers, legislators, and Board members by crafting messaging points, ghost-writing letters and commentaries, and providing media training. She later worked as Asia Regional Director for Global Footprint Network, an international organization that works with national governments and intergovernmental agencies on shaping sustainability policies. In this role, she worked directly with national governments and UN agencies on policies and projects with a focus on meeting economic goals within environmental limits. She also served as the PR strategist for Tides Foundation. She is a graduate of the University of California, Davis, and holds a Cornell University certificate in Diversity and Inclusion.